Consumer Demand in the United States
Analyses and Projections, 2nd and enlarged edition
H. S. Houthakker and Lester D. Taylor
Harvard University Press, 1970
In 1966, the Journal of Marketing said of the first edition, it "takes a long stride in bridging the gap" between econometricians and business and "affords a sophisticated understanding of the future contours of consumer demand in a period of great change." This extensive revision is based on new figures; it includes information on other countries and projected demand for over eighty products to 1975.
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